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Public Lies and Private Truths
An Anatomy of Public Relations
Συγγραφή: · William Mallinson
Mallinson, WilliamΈκδοση: 2000 από "Leader Books"
Σελ.:172 (24χ17), Μαλακό εξώφυλλο, ISBN: 960-7901-15-0
Θέμα: "Δημόσιες σχέσεις"
Public Lies and Private Truths exposes the workings of the industry, points to the key players, and shows how to get on by using contacts and networks effectively. It covers the necessary skills for success, such as the ability to grasp relevant facts, to write and speak cogently and to understand why competitors think and behave as they do. A comparison is made between the perceptions and the realities of public relations in Britain, North America and continental Europe, and the implications for a unified Europe are considered. This highly informative and entertaining book is essential reading for public relations professionals, hopeful entrants and all those on relevant courses in PR, advertising and marketing.
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